The Content Marketing Strategist will develop a comprehensive content strategy based on audience segmentation, product positioning, and market research. Responsibilities include creating persona frameworks, narrative mapping, and delivering creative briefs for various content channels while ensuring alignment with business objectives.

Monitor user engagement, develop and manage social media strategy, define KPIs, analyze SEO, collaborate with teams, and stay updated on best practices.

The Event Marketing Specialist will drive awareness and participation for an upcoming in-person event through strategic marketing efforts, including digital campaigns, participant recruitment, and community engagement. They will manage promotional content, track performance metrics, and work with partners to ensure successful turnout and engagement.