Develop, implement, and optimize multi-channel digital marketing campaigns (SEO/SEM, email, social, display) to drive awareness, leads, and conversions. Manage website and content (HubSpot), execute paid and ABM campaigns, analyze performance with Google Analytics, and report insights. Collaborate cross-functionally, manage budgets/projects, run experiments and conversion tests, and scale campaigns to maximize ROI.

Design, implement, test, and deploy full‑stack software for commercial lab/medical products. Serve as secondary technical lead, shape architecture, build front‑end and back‑end services, APIs, CI/CD pipelines, automated tests, and support cloud and on‑prem deployments while collaborating with product, science, and cross‑functional teams.