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Supports media reporting and measurement initiatives across client accounts by analyzing digital and traditional marketing performance data, developing KPI-aligned reporting, translating findings into optimization recommendations, and contributing to measurement frameworks. Partners with strategy, media, client services, data engineering, and data science teams to ensure data integrity and actionable outputs. Builds Tableau dashboards, supports reporting automation, interprets advanced analytics such as attribution and marketing mix modeling, and manages recurring and ad hoc deliverables.

Supports the development, execution, and monitoring of client media plans and campaigns. Conducts consumer and competitive research, helps allocate budgets, develops tactical campaign materials, tracks spending, supports RFPs, resolves billing discrepancies, and responds to client requests. Collaborates with media planners and investment teams while learning media planning processes, syndicated research tools, and media mathematics.

Manages low- and medium-complexity client projects from kickoff through delivery. Responsibilities include coordinating cross-functional agency teams, managing timelines, resources, budgets, billing, estimates, risks, client expectations, meetings, submissions, and project communications. The role serves as a client and internal coordination hub while supporting larger projects and expanding financial management responsibilities.

Leads pharmaceutical agency projects from scope and planning through completion. Creates SOWs, timelines, budgets, staffing plans, and workflows; coordinates cross-functional teams and client communications; manages creative reviews, approvals, risks, issues, resources, and financial tracking; escalates concerns and recommends process improvements while ensuring projects remain on time, within budget, and within scope.

Leads Avalere Health’s US corporate marketing communications, including brand strategy, thought leadership, public relations, media engagement, awards, sponsorships, and integrated campaigns. Develops messaging, content frameworks, annual plans, and communications roadmaps; ensures brand consistency; monitors market perception and competitor activity; and translates insights into recommendations. Partners with senior leaders and cross-functional global teams to create evidence-based healthcare content, strengthen reputation, increase awareness, and support commercial growth.

Gather and analyze business and system requirements across multiple systems, translating them into use cases and clear documentation. Facilitate stakeholder workshops, collaborate with cross-functional teams, evaluate technical solutions, support user acceptance testing, and help develop training materials. The role promotes Agile practices, applies UML and Domain-Driven Design, and contributes to projects from inception through delivery.

Leads pharmaceutical advertising copy and creative projects across interactive, motion, print, and multimedia channels. Partners with art directors, copywriters, strategists, and clients to develop breakthrough work, apply clinical and competitive insights, manage multiple teams and workflows, and deliver projects on schedule and profitably. Mentors junior creatives, supports staffing and scope decisions, strengthens client relationships, and ensures copy, design, and UX align with strategic goals.

Owns brand strategy direction for major client accounts and portfolios, shaping positioning, messaging, narratives, and long-term brand growth. Advises senior clients on high-stakes decisions, partners with creative, medical, analytics, engagement, and account teams, resolves complex strategic challenges, and ensures effective execution. Leads and develops senior strategists while maintaining alignment with client and market needs.

Leads advanced media measurement and data science for healthcare HCP and DTC campaigns. Builds statistical, attribution, incrementality, and predictive models; integrates large healthcare datasets; and connects media exposure to business outcomes. Develops Snowflake datasets, Tableau and Looker dashboards, and executive presentations. Partners cross-functionally with media, data, engineering, and account teams while mentoring analysts and translating complex analyses into actionable client narratives.

The Editor maintains brand editorial quality across pharmaceutical agency projects by developing style guides, proofreading, fact-checking, reviewing promotional materials for accuracy and compliance, and advising colleagues on editorial standards. The role requires managing multiple deadlines, training teammates, conducting secondary research, protecting project quality, and collaborating with copy, art, project management, and client service teams.