Own end-to-end paid social acquisition across Meta, TikTok, Snap, Reddit, AppLovin and others. Build, launch, optimize and scale campaigns, brief and test creative, maintain reporting and attribution clarity (MMPs), and drive CAC/ROAS performance through data-driven experimentation and budget allocation.

Own and scale Splash’s paid and organic search channels: build and manage Google Ads campaigns, run A/B tests, optimize post-click funnel, and lead technical and content SEO (site architecture, speed, schema, backlinks). Pull reports, build dashboards, and partner on generative/AI search readiness. Execute strategy end-to-end and iterate based on data.