Lead Snowplow’s product marketing strategy, including positioning, messaging, packaging, product launches, competitive intelligence, field enablement, analyst relations, partner marketing, and customer narratives. Translate complex behavioral data and AI infrastructure capabilities for technical and business audiences. Build an AI-native marketing function, support sales and pricing decisions, shape market feedback for product teams, and represent Snowplow through events, published thought leadership, and executive communications.

Build enterprise sales pipeline through automated outbound sequences, personalized prospect messaging, warm lead follow-up, event engagement, and sales handoffs. The role involves testing messaging and targeting, learning Snowplow’s technical product, engaging data and technology buyers, and partnering closely with Account Executives to create qualified meetings and opportunities.

Own retention and expansion for Snowplow’s largest strategic SaaS accounts. Build VP and C-level relationships, map parent companies and subsidiaries, drive renewals, upsells, cross-sells, multi-year contracts, and partner strategies. Quantify customer ROI, negotiate with procurement and finance, and collaborate with Customer Success, Technical Account Management, Marketing, Product, and partners. The role requires strong expertise in data infrastructure, cloud analytics, complex platform sales, Challenger methodology, and MEDDPICC.