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Brand Educators engage consumers about spirits and beer brands during events, providing product knowledge and education to enhance brand awareness. Responsibilities include participating in events, completing training sessions, and showcasing expertise through presentations while adhering to safety and company policies.

MKTG Brand Ambassador Educators (BAE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness.

The Brand Ambassador Educator engages and educates consumers about Diageo brands at events. Responsibilities include delivering sampling experiences, building brand trust, completing training, and managing event logistics. BAEs must be enthusiastic and personable, embodying the brand's message while effectively communicating product information to consumers.