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Brand Educators engage and educate consumers about Diageo brands during promotional events, focusing on product knowledge and consumer interaction. They are responsible for delivering live sampling experiences, conducting digital training, and ensuring compliance with safety standards. BEs must prepare for events and take part in post-event recaps and social media contributions, all while embodying and humanizing the brand they represent.

Brand Educators interact with consumers, providing education on Diageo brands during events. They deliver product sampling experiences, engage at points of purchase, and ensure brand trust through knowledge-sharing. Responsibilities include completing training, managing promotional materials, maintaining event standards, and adapting to digital platforms.

The Brand Educator engages with consumers at events to educate them about Diageo brands, enhancing brand awareness and trust. Responsibilities include leading sampling experiences, completing training, and participating in promotional events while adhering to company policies.