Lead lifecycle and retention strategy for Ridwell's Pickup and Mail-In products, owning onboarding, activation, and retention across email, SMS, journeys, and QA. Build coordinated cross-channel campaigns, partner with acquisition, product, and creative teams, and use data and automation (including AI) to improve member experience and reduce operational overhead.

Lead and scale paid acquisition by optimizing Meta ads, diversifying channels, building a UGC/creator pipeline, partnering cross-functionally, and owning budget planning and forecasting to drive efficient growth.