Own a $50M+ paid media portfolio across Meta, Google, Amazon, Walmart, TikTok, and future channels. Lead capital allocation, incrementality testing, geo-holdouts, and live MMM-based measurement while improving CAC, contribution margin, LTV, and profitable growth. Build and develop a strategic media team, guide creative partnerships, expand internationally and into retail media and CTV, and provide cross-functional executive leadership without serving as the primary channel operator.