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Lead category development with retailers by analyzing syndicated, POS, and panel data to drive assortment, pricing, merchandising, and promotional strategies. Build retailer relationships, create category plans and scorecards, support new item introductions, and collaborate across Sales, Marketing, eCommerce, and Insights to convert analytics into retail action.

Lead Red Bull strategy for assigned national accounts, own national and regional budgets/results, coordinate cross-functional teams (sales, distribution, marketing, finance, operations, legal), manage distribution, pricing, promotions and in-store presence, build senior customer relationships, construct and manage customer marketing agreements, analyze performance and ROI, and coach regional and distributor partners to ensure execution.

Lead enterprise relationship with Ahold Delhaize USA, drive joint business planning and cross-banner growth strategies, optimize trade investments and distributor engagement, deliver performance scorecards and post-promotion analyses, and align cross-functional teams to execute national account initiatives and drive sales growth.

Execute field sales and in-store activations to increase product presence versus competitors. Cover assigned territory, maintain Perfect Store standards, drive promotions, report non-compliance, pre-sell promotional activity, and support distribution team communications.

Provide national insights leadership for Large Format sales: lead volume planning and forecasting, develop KPIs and dashboards, analyze IRI/Numerator and brand data, create leadership and retailer briefings, identify opportunities, build financial decision-support tools, and manage cross-functional projects from development to implementation to drive sales growth.

Drive Red Bull's Walmart eCommerce strategy to maximize online visibility, availability, and sales. Develop joint business plans, manage promotions, advertising, and inventory collaboration with Walmart. Lead cross-functional execution, analyze campaign performance, and provide category insights to optimize pricing, merchandising, and trade spend.

Entry-level training role supporting Account Sales Managers by covering routes, maintaining customer relationships, executing in-store merchandising and displays, meeting daily KPIs (sales, distribution, pricing, displays, new accounts), and assisting with audits and promotional activities. Completion of training leads to eligibility to interview for ASM roles.

Lead Red Bull's unified commerce strategy bridging physical retail and digital commerce. Drive revenue and market share through retailer negotiations, digital shelf optimization, retail media investment, inventory/forecasting management, assortment planning, and cross-functional alignment. Manage a team of Account Managers, external agencies, and budgets to maximize online availability, conversion, and ROI while ensuring 95%+ in-stock rates for digital SKUs.

Entry-level training role supporting Account Sales Managers by covering routes, maintaining customer and merchandising relationships, executing in-store displays and audits, meeting daily KPIs, and completing a certification program that qualifies the trainee to interview for ASM roles.

Perform outside route sales for Red Bull accounts, growing product distribution, displays, and cooler placement. Maintain equipment, meet monthly sales and merchandising goals, monitor competitors, build customer relationships, and follow Red Bull execution standards and safety protocols.