Owns FP&A for a retail and digital brand, including budgeting, rolling forecasts, long-term planning, integrated financial modeling, studio-level profitability analysis, cash management, and capital allocation. Partners with Retail, Marketing, Operations, Merchandising, Accounting, and Real Estate to evaluate performance, investments, risks, and growth initiatives. Prepares executive and board reporting, supports financing and diligence activities, and improves finance processes through automation and AI-enabled tools.

Lead the full marketing function to drive customer acquisition, studio traffic, conversion, retention, and brand equity. Own integrated marketing strategy, calendar, budget, measurement, and a team across brand, retail, digital, lifecycle, and creative. Partner cross-functionally to align launches, studio openings, and commercial goals while optimizing multi-channel performance and reporting to the CEO.