Lead the full marketing function to drive customer acquisition, studio traffic, conversion, retention, and brand equity. Own integrated marketing strategy, calendar, budget, measurement, and a team across brand, retail, digital, lifecycle, and creative. Partner cross-functionally to align launches, studio openings, and commercial goals while optimizing multi-channel performance and reporting to the CEO.

Manage leave, accommodation, and employee relations case administration end-to-end. Run interactive accommodation processes, coordinate restrictions with managers, maintain ADP and case systems, support investigations and terminations, and provide day-to-day benefits and COBRA support.