Leads luxury automotive and new business campaigns, defining premium brand voice and copy standards across channels. Mentors copywriters and art directors, develops breakthrough concepts, leads pitch presentations, manages executive client relationships, and oversees creative production from ideation through final delivery. Requires exceptional campaign leadership, luxury or automotive experience, strong copywriting craft, and the ability to inspire teams and sell sophisticated creative ideas.

Develop and deliver high-concept creative and copy for luxury brands across TV, digital, print, experiential, social, and branded content. Maintain quality standards, collaborate across departments, present work, support new-business pitches, and adapt to agency needs while representing client expectations.

Lead concepting and craft luxury-focused copy across channels (digital, social, web, email, experiential). Partner with art directors and designers, pitch ideas, optimize performance copy, and ensure cohesive premium brand voice. Support web UX, CTAs, SEO-aware content, paid social, and lifecycle email campaigns.