Lead and execute the UK sales strategy to drive branded wholesale and footwear growth. Manage and develop the UK sales team, deliver annual budgets and forecasts, grow key accounts, identify new business, coordinate GTM and shipping plans, collaborate with marketing, and represent the brand at launches and trade shows.

Lead design and execution of limited-edition footwear collaborations, capsules, and special projects. Create sketches, color CADs, and tech packs; collaborate with product, marketing, and commercial teams; work on accelerated timelines; research trends; present to partners; attend market travel twice yearly to inform seasonal materials and color direction.