Own product positioning, messaging, sales enablement, competitive intelligence, and launches across a B2B SaaS portfolio. Build interactive content such as calculators, microsites, and comparison tools using AI development tools. Partner with product on pricing, packaging, and naming; define marketing metrics; and report on activation, expansion, and win rates. The role requires strong writing, technical curiosity, hands-on prototyping, metrics expertise, and comfort operating independently in an ambiguous startup environment.

Build TrustLayer’s outbound BDR motion and own full-funnel pipeline development. Responsibilities include designing multi-channel campaigns, prospecting insurance organizations, re-engaging dormant leads, accelerating stalled deals, nurturing early-stage interest, analyzing funnel performance, mapping buying committees, and collaborating with sales, partners, and marketing. The role requires experimentation, self-direction, strong writing and cold-calling skills, sales technology proficiency, and accountability for pipeline and revenue outcomes.

Build TrustLayer’s outbound BDR motion and own full-funnel pipeline development. Responsibilities include multi-channel prospecting, re-engaging dormant leads, accelerating stalled deals, nurturing early-stage prospects, researching insurance accounts, mapping buying committees, conducting discovery, analyzing funnel performance, and creating scalable sales sequences and playbooks. The role requires strong self-direction, experimentation, cold-calling ability, data analysis, and collaboration with sales, partners, and marketing.