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Lead cross-channel media planning and activation for a select group of B2B accounts. Develop media strategy, translate plans into activations, manage budgets and pacing, ensure GDPR-compliant tactics, collaborate with omnichannel teams, mentor staff, support pitches and RFPs, and maintain campaign quality from planning through measurement.

Lead paid search strategy and execution for select B2B accounts. Own campaign lifecycle: planning, budgeting, optimizations, reporting, partner management, GDPR compliance, team mentoring, and agency training to drive performance and client outcomes.

Manage end-to-end media activation for a select group of B2B accounts: translate strategy into cross-channel media plans, execute and optimize campaigns across programmatic, social, search, and syndication, maintain media planning platform integrity, ensure GDPR compliance, manage budget pacing, QA, reporting, and mentor junior team members.

Manage paid search strategy, optimization, and execution for B2B clients. Own campaign lifecycle, budgeting, reporting, platform maintenance, client communication, team mentoring, GDPR compliance, and agency education on search capabilities.

Lead omnichannel strategy and execution across programmatic and direct partners for select B2B accounts. Oversee campaign lifecycle, budgeting, optimizations, reporting, vendor relationships, team mentoring, and agency education on platform capabilities to drive performance and growth.

Lead omnichannel strategy, optimization and execution across programmatic and direct channels for select B2B accounts. Own campaign lifecycle tasks including planning, budgeting, pacing, reporting, in-platform optimizations, vendor management, GDPR compliance, and client communications. Analyze platform and analytics data to recommend optimizations, support onboarding and agency education, and mentor junior team members while identifying innovative test opportunities and maintaining campaign quality.

Manage cross-channel media activation for a select group of B2B accounts: translate strategy into media plans, execute and optimize campaigns, ensure QC and GDPR compliance, collaborate across strategy, social, search and content teams, manage budgets/pacing, mentor junior staff, and support reporting and vendor relationships.

Lead measurement planning, KPI definition, reporting, and data visualization for B2B digital campaigns. Perform exploratory analysis, forecasting, automation, A/B test identification, and mentor teammates while ensuring data quality and advising clients and internal teams.

Lead omnichannel media activation across programmatic and paid social: strategy, planning, execution, optimization, reporting, QA, budget stewardship, client communication, team mentoring, and marketplace innovation to drive B2B campaign performance.