Manage Renfro’s Amazon brand presence, including store listings, product pages, A+ content, PPC campaigns, promotions, retailer relationships, fulfillment-center shipments, and performance reporting. Develop and optimize Amazon marketing strategies, analyze sales and advertising metrics, allocate spend, maintain product catalogs, coordinate with internal teams, and support launches and seasonal events such as Prime Day.

Leads marketing and creative operations across brand initiatives, product launches, campaigns, ecommerce, retail, PR, and agency projects. Owns integrated calendars, timelines, launch readiness, creative workflows, budgets, vendor relationships, resource planning, status reporting, and cross-functional communication. Identifies risks, resolves bottlenecks, standardizes processes, and provides leadership with visibility into project progress, costs, milestones, and priorities.

Owns the production and execution of visual assets across digital, print, ecommerce, retail, wholesale, Amazon, and experiential channels. Translates creative direction into accurate, brand-consistent materials, manages creative files and asset libraries, and coordinates with marketing, ecommerce, sales, merchandising, product teams, and external vendors. Responsibilities include digital campaigns, catalogs, website assets, Amazon A+ content, trade show graphics, executive presentations, print production, and managing multiple deadlines.