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Own product strategy and experiences across Home, core surfaces, and account management. Lead discovery, delivery, experimentation, measurement, and iteration to improve customer engagement, retention, and financial habits. Partner cross-functionally with design, engineering, data, legal, compliance, and marketing to create a connected consumer journey across customers’ financial lifecycles.

Leads Acorns’ social media strategy and content creation across Instagram, TikTok, Reddit, YouTube, LinkedIn, and emerging platforms. Creates, shoots, edits, writes, and publishes original content; manages calendars, creators, communities, and brand voice; tracks cultural trends; and analyzes performance to grow engagement and audience reach. The role also supports customer interactions, escalations, and alignment between social initiatives and broader marketing goals.

Own CTV and Podcast paid media strategy, execution, agency relationships, testing, creative performance, and optimization. Coordinate integrated paid-media planning, campaign workback schedules, creative requests, tracking, launch readiness, and cross-functional communication. Use analytics, incrementality studies, measurement, and performance reporting to guide investment decisions and support customer acquisition and growth goals.

Supports strategic and financial decision-making through financial modeling, budgeting, forecasting, cash-flow analysis, KPI development, variance analysis, reporting, and business insights. Partners with senior leadership and cross-functional teams on product performance, go-to-market strategy, partnerships, and potential M&A. Creates presentations and helps drive strategic initiatives across the organization.

Own execution and optimization of lifecycle acquisition and reacquisition programs across email, push, in-app, and SMS. Build personalized campaigns and automated journeys in Braze, run A/B and multivariate tests, analyze performance, handle QA and governance, and collaborate with Creative, Data, and Product teams. Ensure compliance with CAN-SPAM and leverage AI tools to accelerate campaign development.

Lead and execute content-first, multi-channel brand campaigns; manage creator and influencer strategies; write creative briefs and positioning; integrate generative AI into creative workflows; manage agencies and cross-functional partners; own campaign lifecycle from ideation through optimization to grow brand awareness and deepen connections with young investors and parents.

The Sr. Growth Marketing Associate will manage paid media channel experiments, analyze performance data, and collaborate on creative strategies to drive user growth.

Design and analyze experiments, measure campaign incrementality, identify customer segments and engagement opportunities, validate tracking and anomalies, surface actionable insights, and build scalable measurement infrastructure with cross-functional partners.