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Leads West Coast sales strategy and revenue growth for digital media advertising solutions. Responsibilities include managing forecasts and pipelines, cultivating executive agency and brand relationships, defining go-to-market strategy, recruiting and developing sales talent, and implementing scalable sales processes. The role requires deep expertise in CTV, OTT, programmatic advertising, and ad technology, along with extensive senior-level media relationships and proven sales leadership experience.

Analyze and optimize programmatic advertising campaign performance, delivery, and profitability. Build Excel-based reporting, monitor campaign metrics, identify actionable insights, and recommend improvements to the Client Services team. Collaborate with Data Science and cross-functional teams to support campaign success and client satisfaction. The role includes training and hands-on development toward potential advancement to Yield Manager.

Supports revenue reporting, dashboards, forecasting, pipeline and territory analysis, sales planning, CRM data accuracy, KPI tracking, and operational process improvements. The role analyzes revenue and sales data to identify trends and opportunities, troubleshoots reporting and system issues with cross-functional teams, and assists with Revenue Operations projects, testing, documentation, and implementation.

Leads Cadent’s global Client Success organization across managed services and self-serve platform models. Owns the full client journey, including onboarding, retention, renewal, expansion, satisfaction, and revenue accountability. Builds high-performing media planning, account management, and creative services teams; transforms operating models; partners with Sales, Product, Engineering, and Marketing; and establishes scalable playbooks, automation, and client-health processes. Serves as an executive client partner and drives measurable value through programmatic advertising, audience strategy, attribution, and platform adoption.

Manage relationships with self-service clients, advise on platform capabilities and campaign setup, support targeting and pixel implementation, identify upsell opportunities, and coordinate Finance, Operations, Partnerships, Product, and Sales teams. The role also handles billing and client support, mentors Associate Account Managers, and provides expertise in digital media, programmatic advertising, and adtech.

Lead Cadent’s event marketing strategy, portfolio, budget, sponsorships, client experiences, executive programs, and onsite execution. Partner with Marketing, Sales, Product Marketing, Communications, and executives to create industry events that build brand awareness, deepen relationships, influence pipeline, and generate measurable business impact. Manage vendors, production partners, event logistics, KPIs, Salesforce tracking, ROI reporting, and post-event optimization. Regular travel and onsite event leadership are required.

Manage programmatic advertising campaigns using Cadent’s proprietary platform. Monitor delivery, performance, and profitability; analyze data; implement optimization strategies; develop insights for Client Services; collaborate with Data Science; and contribute to Yield team best practices. The role requires digital media campaign management, strong analytical and communication skills, Excel proficiency, and willingness to learn SQL.