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Develop and customize e-commerce marketing strategies across platforms, integrate e-commerce plans with broader client marketing portfolios, analyze competitors and market trends, optimize campaigns using data, and coordinate e-commerce vendors. The role also builds client relationships and progresses toward independently proposing comprehensive e-commerce strategies.

The job description provides limited role-specific information. The position appears to involve content management within WPP Media, an AI-driven media and marketing organization supporting brand growth through media, data, partnerships, and personalization.

Manage and optimize paid search campaigns across Hong Kong and Taiwan using Google Ads and Microsoft Advertising. Monitor KPIs, analyze campaign data, identify performance trends, and implement hands-on optimizations. Present data-driven insights and recommendations to regional stakeholders, quantify optimization impact, collaborate cross-functionally, and ensure accurate campaign execution, tracking, tagging, and reporting.

Supports integrated media campaigns across traditional and digital channels, including planning, budgeting, reporting, proposals, platform innovation, and campaign implementation. Manages relationships with clients, media owners, agency partners, vendors, and internal buying teams. Tracks KPIs and ROI, supports financial operations, and guides junior staff while applying knowledge of Vietnam’s media landscape.

Serves as a strategic finance partner for client teams, managing budgeting, forecasting, profitability, billing, collections, contract compliance, audits, and commercial reporting. Supports negotiations, pricing, revenue management, and financial governance while identifying opportunities and mitigating risks. Builds trusted relationships with internal stakeholders and external clients, presents financial insights, and drives commercial performance in a fast-paced global matrix organization.

Leads client servicing, full-funnel media planning, campaign management, and strategic brand conversations for major clients. Oversees media campaigns across channels, develops data-driven insights and media plans, manages client relationships and revenue responsibilities, mentors teams, resolves conflicts, and drives innovation, analysis, case studies, and industry award submissions. Requires strong business acumen, communication, presentation, media expertise, and people-management capabilities.

Lead client servicing and end-to-end media campaign planning and management across brands, platforms, and channels. Oversee media plans, campaign execution, reconciliation, KPI delivery, data-driven insights, competitive analysis, and cross-category case studies. Provide strategic client input, build relationships across business units, and supervise campaign quality while supporting integrated online and offline media initiatives.

Support and optimize paid social media campaigns across Facebook, Twitter, LinkedIn, and Instagram for global clients. Monitor campaign performance and data accuracy, ensure compliance with global policies, prepare daily reports, and collaborate with regional teams across the United States, Europe, and Asia.

Design, build, deploy, and maintain scalable AI/ML software, microservices, data pipelines, APIs, and MLOps systems. Integrate and operationalize machine learning models, develop cloud-native applications, implement CI/CD, optimize production performance, and support real-time inference. Collaborate with data scientists, business analysts, and product managers while providing technical leadership, mentoring developers, and driving architecture and innovation across media automation initiatives.

Leads influencer and creative partnership strategy for high-profile ambassadors, including talent scouting, relationship management, negotiations, renewals, client service, creative ideation, budgeting, reporting, and campaign delivery. Collaborates with agency creative teams to develop integrated creator-led concepts, oversees contracts and usage rights, manages profitability, and directs an Influencer Campaign Manager.