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Lead the technical implementation of Prime Video's geo holdout incrementality programme across multiple European markets. Build and maintain NUTS3-to-platform geo mappings, weekly campaign matching, API scripting, bulk upload templates, and automated QA/verification reporting. Own automation, platform integrations, onboarding of extension markets, and documentation to ensure experiment integrity and scalable operations. Collaborate with Measurement and Activation teams and present technical findings to stakeholders.

Manage and lead an AdOps team within the Global Operations Centre, ensuring high-quality programmatic campaign implementation and optimization across CM360 or Sizmek. Build relationships with regional teams, enforce platform best practices, escalate and resolve issues, provide coaching and feedback, and oversee consistent delivery of work to WPP Media regions. Line-manage 2–5 direct reports.