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Supports AV planning and buying across TV, BVOD/VOD, online video, cinema, and audio campaigns for major UK clients. Responsibilities include translating briefs into media plans, managing bookings and campaign delivery, monitoring pacing and performance, reporting results, coordinating with media owners and internal specialists, supporting client relationships, contributing to optimization and new business activity, and guiding junior team members.

Manages programmatic media campaigns from planning and setup through optimization, reporting, and performance analysis. Responsibilities include operating DSP and ad server platforms, monitoring budgets and delivery, troubleshooting tracking discrepancies, applying audience and supply optimizations, and providing insights to client and market teams. The role also supports campaign trafficking, brand safety, viewability, ad fraud management, and client recommendations.

Manage and optimize programmatic advertising campaigns across DSPs, including DV360, The Trade Desk, Amazon, Xandr, Teads, and Google Ads. Develop programmatic media plans, oversee campaign setup and execution, analyze large datasets, provide actionable performance insights, build testing roadmaps, and support client and supplier relationships. The role also involves communicating technical concepts to non-technical audiences and coaching colleagues.

Lead advanced technical SEO strategies across multiple client websites, including audits, implementation, automation, performance analysis, and organic growth initiatives. Collaborate with strategists, developers, and account leaders; build custom tools using programming languages; apply AI-powered SEO platforms; monitor KPIs; and translate algorithm updates and emerging technologies into proactive client strategies.

Leads data strategy for a major UK telecommunications client, developing audience and bidding strategies for paid media, overseeing technology and data workstreams, and managing cross-functional agency and client stakeholders. The role owns audience playbooks, supports AI and media acceleration initiatives, translates technical concepts for varied audiences, and provides light management to three data strategy team members.

Manage technical SEO across multiple client websites, implementing fixes and optimizing site architecture, schema, page speed, and search visibility. Develop website features with PHP, Python, JavaScript, JSON, and AJAX; conduct audits; monitor SEO KPIs; support reporting and analysis; and use AI-powered SEO and automation tools. Collaborate with strategists and account managers while staying current with search algorithm updates and web technologies.

Executes and optimizes paid media campaigns across Meta, Google Ads, and TikTok. Responsibilities include campaign builds, budget pacing, bid adjustments, QA, keyword management, performance monitoring, anomaly detection, and adherence to platform governance. The role supports high-volume campaigns for e-commerce, app, retail, and large-brand accounts while coordinating with strategy, performance, and analytics teams.

The Effectiveness Senior Manager will shape measurement strategies, deliver insights on client campaigns, and support analytics development to improve media effectiveness and drive business outcomes.

Develop and execute integrated media strategies across digital, social, search, display, print, and broadcast channels. Manage campaign planning, budgets, optimization, performance reporting, and ROI improvement. Build relationships with media vendors, outlets, influencers, and agencies while collaborating with internal creative teams. Support client management, stakeholder presentations, market trend analysis, and crisis communication or reputation management.

Develop and customize e-commerce marketing strategies across platforms, integrate e-commerce plans with broader client marketing portfolios, analyze competitors and market trends, optimize campaigns using data, and coordinate e-commerce vendors. The role also builds client relationships and progresses toward independently proposing comprehensive e-commerce strategies.