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Supports influencer marketing projects through creator research, outreach coordination, campaign materials, timelines, client and agency liaison, market monitoring, KPI tracking, and post-campaign reporting. The role works under senior supervision while developing expertise in the creator ecosystem and coordinating multiple timelines. It requires strong organization, interpersonal and communication skills, initiative, attention to detail, and fluency in Italian and English.

Coordinate and activate international programmatic campaigns across CTV, video, and DOOH. Responsibilities include DSP setup, campaign monitoring, performance optimization, publisher and technology-partner coordination, reporting, insight generation, process improvement, and collaboration with global WPP teams. The role also supports campaign rollouts across markets and contributes to programmatic, CTV, and DOOH capability development and technology evaluation.

Leads client services, strategic communications, and cross-channel media planning for FMCG brands. Acts as a senior client contact, develops media interventions and disruptive communication ideas, manages stakeholder relationships, presents recommendations, and supports planning team career development. The role requires expertise in TV planning, digital and e-commerce media, agency experience, and strong business outcome focus.

Manages integrated communication projects from briefing through delivery across influencer marketing, branded content, media partnerships, and activations. Serves as the primary client and stakeholder contact, develops project plans, coordinates strategy, media, creative, events, production, creators, and external partners, and oversees timelines, scope, budgets, KPIs, and financial processes. Requires strong project and account management capabilities, consumer insight, communication skills, and fluency in Italian and English.

Leads complex global media, data, analytics, and technology programs for client accounts. Establishes governance, plans workstreams, manages budgets, resources, risks, dependencies, and delivery milestones, and coordinates internal teams, clients, and third parties. Produces executive reporting, forecasts, and recommendations while improving processes and collaboration. Oversees junior project managers and supports agile and waterfall delivery across media, marketing technology, data, and analytics initiatives.

Leads integrated media and communications strategy for major clients, translating audience, cultural, category, research, and performance intelligence into growth strategies. Partners with senior stakeholders, develops audience frameworks and measurement approaches, facilitates strategic workshops, supports pitches and campaign planning, and connects analytics, creative, activation, and investment teams. The role also coaches strategists, elevates strategic quality, and contributes thought leadership across the agency.

Implements out-of-home media campaigns by preparing planning, buying, and client documentation; negotiating with vendors; resolving billing and media discrepancies; managing client issues; compiling data and case studies; and supporting status meetings and special projects. The role develops expertise in client management, audience planning, negotiation, and business growth while maintaining strong client and peer relationships.

Manage and optimize retail search campaigns, especially within Walmart Connect, across campaign setup, keyword and product targeting, bidding, budgets, pacing, reporting, and troubleshooting. Analyze retail and product-level performance data to improve ROAS, conversion, sales, and efficiency. Develop scalable optimization frameworks, present actionable insights to clients, collaborate cross-functionally, and mentor junior team members while remaining hands-on in campaign execution.

Oversee end-to-end programmatic media campaigns, including planning, platform setup, activation, pacing, optimization, reporting, and client account management. Build DSP-based media plans, monitor campaign performance and delivery, maintain optimization insights, support pitches and client presentations, and collaborate with internal teams and agency partners. The role also mentors coordinators, evaluates vendors and measurement solutions, and contributes innovations to programmatic services and trading processes.

Supports programmatic media campaigns from planning and creative trafficking through activation, optimization, reporting, and delivery. Coordinates timelines, media-plan requirements, campaign setup, and communications across internal teams and agency partners. Uses DSPs, financial platforms, and analytics tools to monitor performance, document optimization insights, and meet campaign goals. Requires strong organization, communication, attention to detail, and introductory knowledge of programmatic advertising platforms and inventory sources.