Manage and optimize internal systems including ClickUp and HubSpot, maintaining permissions, workflows, automations, dashboards, integrations, documentation, and data quality. Support revenue operations through accurate pipeline, forecasting, utilization, and reporting data. Provide QA, user training, resourcing support, troubleshooting, and process improvements while partnering cross-functionally to improve operational efficiency and system scalability.

Lead end-to-end marketing project delivery for higher-education clients: plan, budget, staff, and execute campaigns across brand, media, creative, SEO, CRM, and web. Serve as primary client contact, track KPIs and profitability, manage scope changes, run efficient meetings, remove roadblocks, and identify expansion and renewal opportunities while ensuring projects meet goals, timelines, and budgets.

Build and maintain marketing technology solutions: lightweight applications, API integrations, server-side tracking and conversion APIs, automation and reporting dashboards, troubleshooting tracking/attribution, and support client implementations across analytics, paid media, CRM, and web teams.