Executes and optimizes digital marketing campaigns across paid and organic channels, including Meta and Google Ads, email, social media, SEO, and CRM. Analyzes performance using GA4, Salesforce, and marketing platforms; manages A/B testing, audience segmentation, lifecycle campaigns, and conversion improvements. Supports product launches, promotions, customer storytelling, budget tracking, and performance reporting while collaborating with Product, Sales, Client Care, and Creative teams.