Leads multi-channel digital marketing strategies for B2B, e-commerce, and service-area clients. Owns SEO, paid media, CRO, email automation, analytics, forecasting, experimentation, budgets, and performance optimization. Presents insights to stakeholders, mentors strategists, collaborates with design and development teams, supports sales renewals, and improves scalable marketing processes.

Develop and manage digital marketing strategies for client accounts across SEO, AEO, paid search, social marketing, content, and conversion optimization. Analyze campaign performance, rankings, web analytics, and KPIs; adjust strategies based on trends and results. Lead buyer persona workshops, develop messaging, report recommendations, collaborate with internal teams, manage client expectations, and educate clients on marketing decisions.