Create AI-assisted social and paid advertising content from creative briefs, including short-form videos, social copy, and campaign assets. Collaborate with marketing and creative teams on concepting, storyboarding, and execution. Track social video trends, hooks, pacing, retention, and platform-native formats while testing new AI content tools and workflows.

Own paid acquisition across Meta, Google, TikTok, and other platforms, managing campaign setup, budgets, bidding, targeting, attribution, and conversion optimization. Analyze funnel performance from ad click through paid conversion, troubleshoot tracking and performance issues, test audiences and creative, and translate data into campaign and creative recommendations. Collaborate with product, lifecycle, design, video, and copy teams while scaling customer acquisition in a fast-moving startup environment.

Create a reusable visual asset component library and produce polished static graphics, charts, icons, screenshots, and short looping GIFs for product feature marketing. Develop tiered feature kits, apply brand standards, and deliver correctly formatted assets for web, blog, social, email, and other placements. Organize editable source files and maintain consistent quality across phased production schedules.