Execute and optimize personalized CRM campaigns across email, push notifications, and in-app messaging using Braze, Liquid, customer data, and HTML/CSS. Build customer journeys, triggered campaigns, segmentation, dynamic content, and lifecycle automation. Own campaign QA, deployment, troubleshooting, performance analysis, and scalable personalization frameworks while partnering with Marketing, Product, Engineering, and Analytics teams to improve engagement, app adoption, retention, and revenue.

Senior Software Engineer for the Orders team, developing and supporting scalable systems powering a ticket marketplace. Responsibilities include designing backend and web solutions, improving system architecture, conducting experiments, collaborating cross-functionally, maintaining software development best practices, using observability tools, and mentoring engineers through pairing, code reviews, and technical presentations.