Own the conversion experimentation strategy for Executive Education landing and program pages across paid and organic channels. Develop and prioritize A/B testing roadmaps, analyze funnel and user behavior data, create hypotheses and briefs, oversee QA and launches, assess statistical significance and downstream enrollment impact, and report results to leadership. Collaborate with Paid Media, SEO, Product, Analytics, Design, and Web Production teams to improve conversion rates, quality scores, and acquisition efficiency.