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Lead creative strategy for digital ads, focusing on performance. Oversee the creation of short-form video and other media formats, ensuring effectiveness in selling products.

The role involves leading creative strategy for digital paid media on platforms like Meta and TikTok, focusing on performance metrics, creative diversity, and cross-team collaboration to enhance advertisement effectiveness.

Design and implement end-to-end full‑stack features connecting databases, APIs, UIs, and ML services. Build and maintain REST/GraphQL APIs, data pipelines, and GCP-distributed services. Integrate, prompt, and debug LLMs and RAG/fine‑tuning pipelines. Ensure performance, reliability, and security, collaborate across product and design, and mentor junior engineers.

Lead client-facing creator strategy and end-to-end execution across platforms (TikTok Shop, Amazon affiliate, LTK, YouTube). Source, vet, contract, onboard, and track creator performance; align creators to commerce and creative strategy; manage usage rights, timelines, CRM, and mentor junior team members to scale Creator Services.

Own new-business revenue and upsell/cross-sell for Retention Marketing (email, SMS, lifecycle) and Digital Products (AI-search/GEO, SEO, CRO, web builds). Source pipeline via partnerships, events, and targeted outreach; field and close inbound; run expansion meetings; maintain pipeline hygiene in HubSpot and Notion; represent Darkroom at industry events.

Design analytical models, metric logic, and data schemas powering an AI marketing product; spec models and partner with engineering and AI teams; lead incrementality testing, power analysis, and MMM support; translate test results into budget recommendations and measurement guidance for paid media teams.

Manage the marketing content calendar, run launch delivery and approvals, publish and QA social content, engage community, maintain creator CRM, deploy biweekly newsletter, support podcast and PR distribution, and coordinate cross-functional teams using Notion and scheduling tools alongside AI analytics.

The Associate Director, Paid Social will lead paid social strategies, manage a team, and drive measurable revenue outcomes for high-growth brands, focusing on client management and developing talent.

Build and lead Darkroom's programmatic capability across Amazon DSP, CTV, OLV, RMNs, and display. Own strategy, activation, optimization, measurement, test plans, partner/vendor evaluation, SOPs, and client communications. Partner with analytics, creative, and product teams and flex into paid social execution when needed.

Lead end-to-end paid social campaigns across Meta, TikTok, Pinterest, and CTV for high-spend e-commerce clients. Build strategies, optimize and scale accounts, drive direct-response short-form creative, conduct brand and competitive audits, forecast budgets, track KPIs (CPA, CAC, iROAS, MER, CTR), and collaborate with creative, analytics, and leadership to improve performance and revenue growth.