Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.

Drive annual strategic planning, evaluate and model new business opportunities, communicate strategic priorities to executives, investors, and the board, and own growth initiatives. Coordinate cross-functional teams, manage milestones and KPIs, support revenue-generating initiatives, and help implement AI across the organization. The role requires strategic thinking, data analytics, financial acumen, strong communication, and effective stakeholder management.