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Own and execute end-to-end email and onsite marketing campaigns for paid memberships. Manage campaign setup, QA, asset trafficking, tracking/UTMs, performance monitoring, and optimization. Collaborate with creative, product, and engineering teams to brief assets, report KPIs, propose A/B tests, and improve acquisition, engagement, retention, and renewal outcomes.

Lead and execute audience acquisition and on-site conversion strategies to grow subscriptions, newsletter sign-ups, app downloads and event sales. Manage campaigns, A/B tests, QA, reporting and analytics; build roadmaps and collaborate cross-functionally to optimize targeting and improve performance.