Leads Bob’s Watches’ visual and verbal brand identity across e-commerce, print, packaging, digital, and content channels. Develops luxury-focused 360-degree campaigns and performance creative for paid media, email, social, and video. Directs content storytelling, mentors internal creatives, manages external partners, and collaborates with Growth, DTC, Merchandising, and Analytics teams to improve creative performance and revenue outcomes.

Manage and optimize email and SMS lifecycle marketing programs, including campaign execution, automated customer journeys, segmentation, deliverability, personalization, analytics, and A/B testing. The role owns Klaviyo operations, retention initiatives, reporting, compliance, and cross-functional coordination to improve engagement, repeat purchases, revenue, and customer lifetime value.

Implement, configure, customize, and support Microsoft Dynamics 365 Business Central. Lead requirements gathering, system analysis, data migration from legacy ERP systems, integrations, report and workflow development, and collaboration with vendors, developers, project managers, accounting teams, and end users. Provide technical troubleshooting and ensure successful implementations. The role requires extensive Business Central implementation experience, including five lead implementations, AL extension development, financial management knowledge, accounting principles, and application integration experience.