Own lifecycle revenue programs across lead nurture, sales conversion, abandoned-cart recovery, checkout and browse flows, onboarding, and member engagement. Build segmentation, triggers, journeys, tests, and HTML email updates in Braze. Write conversion-focused copy, analyze performance data, use AI to accelerate execution, and coordinate marketing, sales, product, and ecommerce calendars. The role is accountable for measurable revenue, conversion, engagement, and retention improvements.