Manages inbound and outbound lead generation, prospect research, qualification, CRM data, opportunity routing, and sales pipeline support. Conducts cold calling, monitors commercial real estate activity, maintains strategic account lists, supports marketing campaigns and events, prepares business development reports, analyzes conversion trends, and recommends process improvements. Collaborates with Business Development, Marketing, Branch Management, Project Management, and Operations teams to improve lead quality, data integrity, prospect engagement, and revenue growth.