Provides administrative and operational support to Sales and commercial teams. Responsibilities include CRM administration, sales data validation, reporting, meeting coordination, onboarding support, sales enablement resource maintenance, product information updates, marketing campaign and product launch coordination, event logistics, and commercial initiative support. The role collaborates across Sales, Marketing, Customer Service, and other departments to maintain accurate information and improve sales processes.

Maintains accurate customer, product, vendor, and business master data in enterprise systems. Performs data entry, validation, cleanup, reconciliation, and quality reviews; investigates discrepancies and supports data standards, documentation, reporting, automation, and AI readiness. Works with stakeholders, IT, and data teams to resolve issues and improve processes. The role is office-based in London, Ontario, with extensive computer work and occasional interruptions.