Supports integrated digital marketing programs across social media, influencer marketing, content development, and paid digital channels. Responsibilities include content planning and publishing, copywriting, community management, influencer outreach and tracking, campaign coordination, performance monitoring, client communications, reporting, and timeline management. The role also contributes to research, competitive analysis, new business initiatives, and optimization recommendations while collaborating with PR, creative, paid media, and account teams.

Leads integrated digital marketing strategies and execution across social media, influencer marketing, content, and paid digital channels. Oversees campaign quality, optimization, budgets, timelines, reporting, and client deliverables. Serves as the senior digital client lead, conducts strategic reviews, identifies growth opportunities, and mentors account teams. Collaborates with PR, creative, paid media, and leadership teams to deliver results aligned with brand and communications goals.

Leads integrated public relations and communications programs for Food, Wine & Spirits clients. Manages client relationships, media outreach, storytelling, experiential and influencer programs, budgets, reporting, timelines, and account operations. Mentors junior staff, supports strategic planning and business development, and drives earned media, brand relevance, and client growth through culturally relevant communications strategies.