Leads biostimulant and biorational product strategy, sales margins, marketing, customer adoption, forecasting, product launches, and team development across the United States and Canada. Partners with sales, marketing, regulatory, operations, development, and product management teams to grow high-margin agricultural and specialty product portfolios. The role also identifies new customers and products, supports strategic accounts, manages budgets, analyzes market trends, and represents the company at industry events.

Leads integrated marketing communications for agriculture and specialty business units across the USA and Canada. Develops technical and promotional content, communication and media plans, social media strategy, websites, branding, trade-show activities, product launches, and sales tools. Coordinates cross-functional projects involving regulatory, production, purchasing, sales, and product development teams. Manages trademarks, supports value proposition development, tracks campaign results, and ensures consistent brand positioning.