Leads concepting, art direction, and production of social and digital content for clients. Directs designers and content producers, develops visual systems, oversees photo and video shoots, ensures brand consistency, presents creative to clients, and manages projects through launch. Uses platform expertise, analytics, AI tools, and emerging trends to improve creative performance while mentoring team members and maintaining quality, timelines, and budgets.

Leads JPL’s digital studio and content production across performance marketing, social media, video, animation, and advertising. Sets creative vision, manages and develops multidisciplinary teams, oversees client and cross-functional collaboration, and delivers audience-focused campaigns tied to business outcomes. Uses platform insights, analytics, AI tools, and user research to optimize creative performance while maintaining brand consistency. The role also drives production growth, presents to clients, manages budgets, and supports new business pitches.