Teaches and evaluates courses in strategy and strategic marketing, supervises research students, develops applied learning experiences, maintains accreditation documentation, engages with industry and educational partners, participates in advisory committees, manages program projects, and contributes to applied research and professional development.

Provides executive leadership for university-wide academic affairs, teaching and learning strategy, academic programs, policies, accreditation alignment, performance monitoring, budgeting, partnerships, and continuous academic improvement. Advises the President, leads academic initiatives, supports technical and vocational education, and builds relationships with higher education, industry, government, and community stakeholders.