Leads business analytics and insights by developing dashboards, translating data into actionable narratives, and presenting guest-centric findings to marketing, merchandising, operations, and senior leaders. Partners cross-functionally to define analytics requirements, identify performance opportunities, develop guest-play taxonomies, and promote data-driven decision-making.

Leads regional sales performance by achieving budgets, expanding business accounts, developing sales strategies, coaching representatives, and maintaining merchandising standards. Collaborates with logistics, supply chain, HR, and senior leadership on distribution, staffing, performance development, and customer issue resolution. Conducts market and competitive research to identify expansion opportunities and ensures positive customer satisfaction across the assigned region.