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Manage and optimize paid media campaigns across social and digital platforms for multiple US-based clients. Responsibilities include campaign planning, execution, budget management, audience targeting, testing, performance reporting, tracking accuracy, client communication, and strategic recommendations. The role collaborates with creative, influencer marketing, and client services teams to deliver integrated campaigns and improve performance against KPIs.

Leads strategic direction, delivery, and commercial growth for high-value client accounts. Manages integrated influencer and social-first campaigns, coordinates cross-functional teams, develops proposals and pitches, presents to senior stakeholders, identifies account-growth opportunities, and maintains strong client relationships. Mentors junior staff, oversees multiple campaigns, resolves issues, and ensures campaigns meet client objectives and quality standards.