Owns growth and lifecycle marketing across acquisition, enrolment, engagement, retention, and advocacy. Responsibilities include paid media strategy, SEO and website performance, CRM and marketing automation, prospect and family nurture journeys, segmentation, email and SMS communications, funnel reporting, AI-assisted optimisation, and continuous campaign testing. The role requires collaboration across Marketing, Customer Experience, Technology, Sales, and People & Culture to improve conversion, retention, and return on investment.