Leads and coaches the automotive sales team, desks and structures new-vehicle deals, protects profitability, monitors CRM and lead follow-up, improves consultant performance, handles negotiations and escalated customer concerns, conducts training and sales meetings, and partners with dealership leadership to achieve sales, gross profit, customer satisfaction, and process objectives.

Provides vehicle demonstrations, guides customers through the sales process, identifies their needs, recommends suitable vehicles, explains product features and technology, customizes vehicle deliveries, assists with technology setup, and follows up through the dealership CRM.