Develop and execute European go-to-market and retail marketing strategies for distributors, retailers, Amazon, websites, and e-commerce channels. Manage regional website and marketplace content, coordinate campaigns and marketing collateral, support retail displays and advertising, evaluate performance and ROI, analyze competitors, establish performance metrics, and report insights to global, European, sales, agency, and distributor stakeholders.

Manage Razor’s European marketing operations across distributors, retail partners, Amazon marketplaces, websites, and e-commerce channels. Develop and execute go-to-market strategies, coordinate campaigns and marketing assets, establish launch criteria and performance metrics, evaluate retail and digital initiatives, and report insights to global and local teams. Build partner relationships, support retail expansion, adapt product USPs for local markets, manage display and print advertising, and collaborate with sales and digital agencies.