The Chief Marketing Officer will lead Lane’s integrated marketing strategy across direct-to-consumer ecommerce, retail, branding, analytics, advertising, content, social media, and customer experience. Responsibilities include overseeing sales, merchandising, customer service, product launches, digital marketing, website advancement, customer loyalty analytics, and cross-functional teams. The role will drive brand awareness, ecommerce growth, technology investments, marketing experimentation, and collaboration across internal and external partners.