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Designs and develops responsive client websites, translating branding into graphics, banners, icons, and other visual elements. Creates wireframes, storyboards, user flows, process flows, and site maps. Maintains website appearance and standards, resolves coding issues, creates backups, and implements basic security precautions. Collaborates creatively under deadlines and may lead or support peers.

Develop and execute digital marketing strategies across paid acquisition, social media, email, SEO, and content channels. Manage Google and Facebook campaigns, optimize budgets and ROI, maintain brand consistency, create and publish engaging content, drive website traffic, and provide campaign analytics to stakeholders. The role also requires copywriting, basic graphic design, technical troubleshooting, and strong communication skills.

Manage client SEO and SEM activities, including website analysis, keyword and competitor research, content optimization, link building, site architecture recommendations, and performance reporting. Collaborate with development teams to implement SEO best practices and improve rankings, traffic, and campaign ROI. Use tools such as Ahrefs, Google Analytics, and Google Search Console while monitoring algorithm updates and SEO metrics.

Develop and execute social media campaigns for multiple clients, create and manage daily text, image, video, and HTML content, write social copy, build online communities, engage audiences, coordinate with SEO, content marketing, and WordPress teams, and manage paid social campaigns and analytics.

Analyze digital marketing data across advertising, social media, Google Ads, and other channels. Execute lead generation and marketing campaigns, create demand-generation initiatives, produce performance reports, optimize website and blog content, manage web presence, and use Google Analytics and Google Tag Manager to improve campaign results.

Manage end-to-end digital marketing projects from discovery through delivery, balancing scope, schedule, budget, quality, and risk. Develop project plans and estimates, monitor deliverables, troubleshoot issues, and report progress. Lead SEO, social media, graphic design, content, and WordPress teams while providing coaching, feedback, and supervision. Maintain client relationships, improve processes, and identify opportunities to add value.

Develop and execute digital marketing strategies across SEO, SEM, PPC, social media, email, and ecommerce channels. Drive customer acquisition, website traffic, conversions, and revenue while coordinating with product teams on content strategy. Monitor campaign, service-provider, facility, environmental, occupant-satisfaction, and operational performance metrics, and support workplace operations and approvals.

Develop and customize WordPress plugins and themes, build websites from HTML, integrate payments, manage CMS performance, connect databases and servers, and conduct website health checks. The role requires clean PHP development, WordPress coding standards, troubleshooting, optimization, testing, implementation, and experience with major WordPress themes and page builders.

Prospect potential clients, explain digital marketing services, analyze client expectations, schedule meetings, follow up on quotations, negotiate terms, process phone and email orders, verify pricing, maintain sales records, and report to senior management. The role requires strong communication, proposal preparation, numerical ability, sales experience, Excel proficiency, and knowledge of the Asansol market.