Leads digital marketing strategy and execution across SEO, paid media, content, website management, analytics, AI workflows, and B2B campaigns. Manages agencies, contractors, offshore teams, and web developers while optimizing qualified inquiries, patient admissions, and acquisition costs. Oversees marketing technology, attribution, dashboards, testing, brand governance, and healthcare advertising compliance. Supports affiliate entities and collaborates with executives, clinicians, vendors, and cross-functional partners.