Own SMS and email lifecycle marketing across 10+ automotive e-commerce brands. Build automated flows, behavioral triggers, segmentation, frequency controls, subscriber acquisition programs, and coordinated customer journeys. Lead SMS, MMS, and RCS adoption, optimize lifecycle revenue and customer lifetime value, and evaluate two-way conversational messaging infrastructure with customer service teams. Enable decentralized brand teams with agile technical frameworks and maintain compliant, low-churn subscriber databases.

Manages paid digital marketing campaigns across Google Ads and other channels, including Performance Max optimization, bidding, data feeds, multi-million-dollar budgets, reporting, and customer acquisition strategy. Partners with planning, creative, and brand teams to improve messaging and shopping experiences while monitoring industry changes and campaign performance.