Manage and support Microsoft Dynamics 365 ERP, CRM, and digital platforms; coordinate business requirements, vendors, and IT; drive user adoption, reporting (Power BI), process improvements, and project coordination to ensure application performance and alignment with business objectives.

Analyze commercial and sales performance across B2B, B2C, and Homecare; build weekly revenue dashboards; track KPIs (conversion, CPL, CPA); identify revenue drivers, leakages, growth and retention opportunities; evaluate marketing ROI; support network optimization and provide actionable insights to senior leadership to improve revenue and operational efficiency.