Design and deliver end-to-end UX/UI and brand systems for multiple DTC e-commerce clients. Create wireframes, scalable UI systems, and high-fidelity Figma mockups for Shopify/Shopify Plus stores, lead handoffs with developers, apply CRO and accessibility best practices, and drive AI-enabled process improvements to speed production and improve quality.

Freelance CRO Analyst responsible for end-to-end A/B test setup, monitoring, and Bayesian analysis. Communicate insights to clients, forecast revenue lift, collaborate with designers/developers, ensure Shopify-aligned test setups, and participate in client and internal meetings.